The exact infrastructure audit template Swell Marketing uses to diagnose why brands don't appear in ChatGPT, Perplexity, Gemini, or Claude. Five dimensions. 43 checkpoints. ARM-certified diagnostic framework. Know your score in under an hour.
Your GEO Infrastructure Audit Template is ready. Open it in Notion, duplicate to your workspace, and start scoring.
Swell Marketing identified five infrastructure failure modes that account for 95% of AI invisibility. This template audits all five.
Complete the audit in under 60 minutes. Your score tells you exactly how much remediation work you need — and what to fix first.
This template is Module 05 in the GEO Mastery curriculum. Complete the audit and unlock the Signal Deployment module.
The full audit template is already live in the Swell Academy knowledge base. Duplicate it to your workspace, fill in the checkboxes, and share your score with the team. Updates automatically as the ARM Framework evolves.
Most practitioners complete all five dimensions in 45–90 minutes for a single brand. The Dimension 4 (crawler access) check takes under 5 minutes — it's a single robots.txt file. Dimensions 1 and 2 (entity and sameAs) take longest if JSON-LD is missing entirely.
No. The audit is designed for marketers, strategists, and agency practitioners. Each checkpoint has a clear pass/fail definition. For technical implementation (JSON-LD deployment, llms.txt, robots.txt), the ARM Framework provides exact code snippets — or Swell Marketing can deploy them as part of an engagement.
The template lives inside the Swell Academy GEO Mastery knowledge base as Module 05. Click the Notion link after submitting, then use Duplicate in Notion to copy it to your workspace. Checkbox properties let you tick off each audit item and track your score in a table view. It's already inside the skill tree — Module 06 (Signal Deployment) unlocks once you complete the audit.
The template includes a recommended remediation priority stack — follow it in order. Fixes are ordered by impact vs effort: crawler access first (fastest), then entity declaration, sameAs, llms.txt, content architecture, and citation outreach. If you score below 20 and want hands-on help, book a GEO Discovery Call — we'll run the audit live and build a remediation sprint.
Share of Model (SoM) is the percentage of AI queries where your brand gets cited. The baseline section gives you six query templates to run across ChatGPT, Perplexity, Gemini, and Claude before and after remediation — so you can measure actual SoM movement, not just checklist scores. Most clients see measurable SoM movement within 30 days of infrastructure fixes.